The Oxo Tower, situated on the vibrant Southbank of London, is a remarkable example of the city's transformation from industrial heritage to modern cultural landmark. Originally constructed as a power station in the late 19th century, the building was later repurposed as a factory for the famous Oxo beef stock cubes, leading to its iconic three-letter name prominently displayed on the tower's facade.
One of the most interesting aspects of the Oxo Tower is its ingenious architectural workaround. The tower's owner, the Liebig Extract of Meat Company, wanted to advertise their Oxo brand, but the city's building regulations at the time prohibited illuminated signs. To circumvent this restriction, the building was designed with three vertically-stacked windows in the shape of 'O' and 'X', thus subtly advertising the Oxo brand without breaching the rules.
Today, the Oxo Tower Wharf has been rejuvenated as a bustling hub for arts and design. The lower floors host a variety of studios, galleries, and boutiques, fostering a community of creative designers and artists. Visitors can explore a range of contemporary crafts and unique pieces while enjoying the lively atmosphere that characterizes this part of the city.
A unique feature of the Oxo Tower is its panoramic views of London from the rooftop, where an upscale restaurant and bar offer a dining experience with stunning vistas of the city. This makes it an attractive spot for tourists and locals alike, providing the ideal setting for an unforgettable meal with London's skyline as a backdrop.
The Oxo Tower is a testament to adaptive reuse in architecture, embodying the blend of historical preservation and modern innovation. This intriguing aspect adds to the site's allure, making it a must-visit destination for those interested in London's architectural evolution and cultural development.
Beyond its architectural and artistic significance, the Oxo Tower remains a cultural beacon on the Southbank, regularly hosting events and exhibitions that draw in diverse crowds. Its enduring appeal lies in its successful transformation from an industrial site to a dynamic cultural venue.
Making the Most of Your Visit:
Arrive before sunset to the Oxo Tower's rooftop for the best experience. Watching the cityscape transition from day to night with the sunset over the Thames is a truly magical sight.
Check out the lower floors even if you're not into arts and crafts. The studios and galleries there often host unique pieces that you won't find anywhere else, and it's a great way to support local artists.
If you plan to dine at the restaurant, request a window table to maximize your views. These are highly sought after for a reason—you get the best panoramic vistas right from your seat.
Head to the public viewing gallery on the 8th floor if you're not dining. It's free and offers fantastic views of St Paul's Cathedral across the river.
Look out for temporary exhibitions or events at the Oxo Tower Wharf. These can offer an unexpected, enriching experience and are often in tune with London's vibrant cultural scene.
Visiting Times & Costs:
The Oxo Tower, Southbank, is open to the public throughout the year. Access to the lower floors, which include the galleries, studios, and shops, is free of charge.
For those wishing to enjoy the views from the rooftop restaurant and bar, dining reservations are recommended, and while there is no entrance fee, dining costs apply based on your selection. The public viewing gallery on the 8th floor is free to access and open during the building's operating hours, offering spectacular views of London.
The general opening hours are as follows:
- Monday to Saturday: 11:00 AM to 6:00 PM
- Sunday: 12:00 PM to 6:00 PM
These hours might be extended during special events or exhibitions.
Accessibility is a key consideration at the Oxo Tower Wharf, with lift access available to all public areas and accessible restrooms on site.
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