Selfridges on Oxford Street in London is one of the world's most iconic department stores, blending high-end fashion, luxury accessories, and gourmet dining. Established in 1909 by American entrepreneur Harry Gordon Selfridge, the store is renowned for its innovative concepts and consistently high-quality service.
The art deco architecture of the building is a sight to behold, featuring the celebrated statue of the Roman god Mercury atop its roof. With its majestic neo-classical design, the store is not just a place for shopping but a landmark offering a glimpse into architectural brilliance.
Selfridges is famous for its spectacular window displays that have become an attraction in their own right, often stopping passersby in their tracks with their imaginative themes and artistic expressions. These regularly change throughout the year, maintaining a fresh allure to both locals and tourists.
The concept of "shopping as theatre" was pioneered by Harry Gordon Selfridge and continues today with experiential retail experiences including pop-up shops and in-store events that engage and entertain visitors beyond conventional shopping.
Notably, Selfridges was the first department store to feature a beauty department and bridal registry, setting a trend for stores worldwide. Today, its beauty department ranks among the best in the world, featuring exclusive launches and luxury brands.
The store's famous food hall is a culinary treasure trove, offering a diverse range of gourmet delicacies and artisan products from around the globe. It's a gastronomic wonderland for food lovers seeking both traditional and contemporary flavors.
Selfridges has been awarded the world's best department store title multiple times and continues to garner accolades for its retail innovation and commitment to sustainability, reflected in its ambitious Project Earth initiative aimed at placing sustainability at the heart of its operations.
Making the Most of Your Visit:
Make sure to visit the Shoe Galleries on the second floor. It's the largest shoe department in the world, housing an incredible range of designers and styles. It's not just about shopping; the displays themselves are a visual spectacle.
Head over to the Beauty Workshop, which is a unique beauty destination that offers express services and workshops. Whether you're looking for a quick manicure or a makeup overhaul, it's a great spot to refresh and because they often host masterclasses and events, it's worth keeping an eye on the schedule.
If you're on a budget, don't miss the Sale Rail in the Wonder Room. This area, dedicated to luxury accessories, sometimes has hidden gems at a fraction of the price. With a little patience, you might grab a great deal on some high-end items.
Make a stop at the Selfridges Cinema, located right inside the store! It's a cozy and stylish spot to catch the latest films or special screenings, offering a charming break from shopping.
Don't skip the Skate Bowl on the lower ground floor. It's the only in-store skate bowl in the world and featured during certain pop-up events and campaigns. Even if you're not a skateboarder, it's an interesting and offbeat part of Selfridges worth seeing.
Visiting Times & Costs:
Selfridges on Oxford Street is open to the public throughout the year. The store generally operates during the following hours:
- Monday to Saturday: 10:00 AM - 9:00 PM
- Sunday: 11:30 AM - 6:00 PM (browsing only from 11:30 AM to 12:00 PM)
Please note that opening hours may vary on public holidays and special occasions.
Entry to Selfridges is free, as it is a retail department store. However, certain events, activities, or pop-up attractions within the store may have associated costs. It is advisable to check in advance if you plan to participate in specific events or experiences.
In terms of accessibility, Selfridges is committed to being fully accessible to all visitors. The store is equipped with facilities to accommodate individuals with mobility challenges, including wheelchair access and elevators. Assistance dogs are welcome, and there are staff members available to provide additional help if needed. If you have specific accessibility concerns, it is recommended to check with the store for the most accurate and current information.
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