Hamleys on Regent Street is one of the most famous toy stores in the world and often regarded as the 'World's Oldest Toy Store'. It was founded by William Hamley in 1760, originally located on High Holborn in London before moving to its current prestigious location on Regent Street in 1881. Visitors can enjoy a unique experience as they explore seven floors dedicated to toys, games, and enchantment.
Spanning over 54,000 square feet, Hamleys offers a magical experience where shoppers of all ages can get lost amidst an endless array of toys. The store attracts approximately five million visitors each year, fitting perfectly into the bustling environment of Regent Street.
Hamleys is not just a store but a theatrical experience with playful toy demonstrations, life-sized characters wandering the aisles, and various interactive areas that add to the immersive experience of toy shopping. The staff are trained to deliver entertainment and often put on mini-performances to showcase products.
Among the noteworthy aspects of Hamleys are its many themed sections, displaying everything from classic toys like teddy bears and dolls to the latest in high-tech gadgets. The themed zones create different worlds, allowing children and adults alike to dive into new adventures with every visit.
Hamleys has a strong heritage and history, having survived countless challenges including the Great Depression and World War II. It even played an essential role in the community during the Blitz by continuing to delight children with toys throughout the wartime shortages.
In its over two-century-long existence, Hamleys has served generations, becoming a cherished part of London's culture. It's a place where fond childhood memories are born, and continues to be a must-visit attraction for tourists and locals alike.
Given its illustrious reputation, Hamleys has been recognized with several accolades over the years and is often referred to as one of the most prestigious toy store destinations worldwide. It also has international branches but none quite match the grandeur of the Regent Street location, with its charming British flair blending tradition and modernity seamlessly.
Making the Most of Your Visit:
Try to visit early on a weekday to avoid the large crowds. The store can get really packed during weekends and school holidays, making it harder to enjoy the demonstrations and explore all the floors.
Don't miss the live toy demonstrations. They're not just for kids! The staff at Hamleys often showcase the latest toys, and it's a great way to see products in action and even learn about something new or unusual you might have overlooked on the shelves.
Keep an eye out for the special themed events and character appearances. Hamleys frequently hosts events with beloved characters from popular cartoons and films, making the visit exceptionally memorable for little ones.
Take a break on one of the upper floors. While exploring seven floors can be exhilarating, it's a bit exhausting too! Enjoy some downtime at the Hamleys café if you need to recharge with a coffee or snack.
Look for unique and exclusive toys. Hamleys often stocks items you can't find anywhere else, particularly within their themed sections. It's an excellent opportunity to snag a special souvenir or gift.
Visiting Times & Costs:
Hamleys on Regent Street is open to the public, offering a delightful shopping experience for both locals and tourists.
Opening Hours:
- Monday to Friday: 10:00 AM to 9:00 PM
- Saturday: 9:00 AM to 9:00 PM
- Sunday: 12:00 PM to 6:00 PM
- Note: These hours may vary on public holidays and special occasions, so it's wise to check ahead if visiting during these times.
Entrance Fee:
- Hamleys is free to enter, and there is no cost associated with general browsing or enjoying toy demonstrations.
- Some special events or activities inside the store may incur a fee, but these are typically optional extras.
Accessibility:
- The store is largely accessible with lifts available to reach all floors.
- Friendly staff are on hand to assist those who require help navigating the store.
- While Hamleys makes every effort to be accessible, the busy nature of the store can present challenges, particularly at peak times.
Address & Map:
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