Fortnum & Mason, located on Piccadilly in the heart of London, is one of the city's most renowned department stores, famed for its opulent ambiance and extraordinary history. Established in 1707, it has steadfastly remained a purveyor of luxury goods, offering everything from gourmet food and tea to unique gifts and high-end fashion. The store's heritage and commitment to quality have earned it numerous royal warrants, making it a trusted name among Britain's elite.
The store itself is an architectural marvel, reflecting the grandeur of its Georgian beginnings with its exquisite facade and elegantly appointed interiors. Fortnum & Mason spreads across multiple floors, each dedicated to curated collections of specialty products. Visitors will find the shop's famous food hall on the ground floor, bustling with international delicacies, from rare teas and coffees to artisanal chocolates made exclusively for Fortnum's.
Fortnum & Mason takes pride in its role in the creation of the scotch egg, a popular British snack. Legend has it that the scotch egg was invented by the store's innovative chefs in the 18th century as a portable, protein-packed meal for the traveling gentry, and it remains a popular item in their food offerings today.
One of the most intriguing aspects of Fortnum & Mason is its reputation for unique timekeeping innovations. The store's iconic clock, installed above its entrance on Piccadilly, plays music as the hour strikes, with mechanized figures of fortnum and mason themselves appearing to bow to shoppers below. This charming detail is a favorite among tourists and Londoners alike.
Tea enthusiasts will find Fortnum & Mason particularly irresistible, as its ties to the beverage are historic and profound. The store has been supplying tea since its early days and remains renowned for its exquisite blends. Visitors are often mesmerized by the luxurious displays of tea canisters and frequently partake in sampling sessions, making it a must-visit spot for any tea lover.
While Fortnum & Mason exudes tradition, the store continually evolves, offering exclusive collaborations with modern designers and artisanal producers. This blend of classic and contemporary ensures that Fortnum & Mason remains both a historical landmark and a dynamic shopping destination, enticing new generations to become part of its rich legacy.
Making the Most of Your Visit:
Don't miss the food hall on the ground floor. It's a treasure trove of gourmet delights, and you can pick up a Scotch egg from the deli, which is said to have been invented here. They're delicious, and if you want to try something authentically British, this is it!
If you love tea, make a beeline for the tea section. Fortnum & Mason has been a purveyor of fine teas for centuries, and the selection is impressive. You might even get a chance to sample some, which is always a treat. Pick up a special blend as a souvenir or a gift.
Keep an eye on the clock. Above the main entrance on Piccadilly is Fortnum's iconic clock where Fortnum and Mason, the store's mascot figures, bow to each other. It's a lovely little spectacle that happens every hour, so be sure to catch it while you're there.
Explore the hampers selection. Fortnum & Mason is famous for its luxurious hampers, which make for a wonderful gift or a special treat. They're beautifully packaged and filled with an array of delectable goodies – it's like opening a box of joy!
If time allows, stop for afternoon tea at The Diamond Jubilee Tea Salon. It's an experience unto itself and one to indulge in after exploring the store. Make sure to book in advance if you decide to visit on the weekend as it can get quite busy.
Visiting Times & Costs:
Fortnum & Mason, Piccadilly is open to the public and welcomes visitors throughout the year. There is no entrance fee to browse the store, making it accessible to everyone looking to explore its luxurious offerings.
Opening Hours:
| Day | Opening Hours |
|---|---|
| Monday - Saturday | 10:00 AM - 9:00 PM |
| Sunday | 11:30 AM - 6:00 PM |
While the store itself is free to enter, certain experiences within, such as dining at The Diamond Jubilee Tea Salon, may incur a charge. Prices for food, gifts, and other items vary depending on selections.
Accessibility: Fortnum & Mason aims to be inclusive and accessible. The store is equipped with lifts and facilities to accommodate visitors with mobility needs. However, if visitors require specific assistance, contacting the store in advance could be beneficial to ensure a smooth visit.
Address & Map:
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